About

b. 1986, HK.

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– Hi

My name is Juliette Laroche and I’m an industrial and visual designer based in New York City. I graduated Cum Laude from University of Houston with a Bachelor of Science in Industrial Design in 2017. Since graduation I have won several awards in the industrial design field with IDSA, Global Grad Show, Model Solution and a few more. My work has been featured in Core77 and IDSA INNOVATION Magazine.

I grew up speaking English, French and Spanish at home in Quito, Ecuador until I moved to Miami, Florida. I was fortunate to have spent most of my time in the ocean exploring the waters of the Florida Keys: where I believe my passion for nature and design grew. In my free time I like to go lobstering, free dive, sketch and boulder.

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Design Philosophy– Design should come from our life experiences, constantly pushing us out of of comfort zones leading us to innovate and create. I believe the details of a design should explain the object with nothing more that its form. By studying and observing human interactions, prototyping and testing should lead the design to its purest form. Good design should comprehend the human complexity and its expectations for simplicity. It should be distinguished with purpose, balance, and create awareness.